Building the Communities She Wished Existed

June 30, 2026

Entrepreneurship doesn’t always begin with a breakthrough idea. Sometimes it begins with a conversation, a recurring frustration, or the realization that the support you need simply doesn’t exist.

That has been the pattern throughout Taylor Morrison’s entrepreneurial journey.

A member of Future Founders’ 2019 Fall Residency (now known as Startup Bootcamp) and 2021 Fellowship, Taylor has built a career around identifying gaps that others have learned to live with. Today, she embraces what she calls a portfolio career, balancing multiple ventures, academic research, consulting work, and community leadership. Rather than following a traditional path, she’s built one that reflects the way many modern entrepreneurs actually work: across multiple roles, industries, and ideas.

That perspective has shaped the two ventures she’s currently building. Women Facilitating is a professional development network designed to help women who lead workshops, retreats, leadership programs, and learning experiences strengthen both their craft and their businesses. At the same time, she’s developing Multical, a software platform that helps professionals who work across multiple organizations avoid the scheduling headaches that come with managing separate calendars.

Although the businesses solve very different problems, they share the same origin story. Both were inspired by problems Taylor experienced firsthand and communities she felt deserved better support.

Women Facilitating began after a series of conversations with fellow Future Founders alum Shannon Varcoe. As the two reflected on their early careers as facilitators, they kept returning to the same question: Why wasn’t there a community specifically designed to help women develop in this profession? After bringing on a third co-founder, Annie Grace, those conversations evolved into informal gatherings with women facilitators from across the industry. Rather than pitching an idea, the founders listened.

The response surprised them. Women weren’t simply validating the concept; they were describing needs the founders hadn’t even asked about. Every conversation revealed another gap in the market and another opportunity to better serve a profession that often goes unseen. For Taylor, the momentum became impossible to ignore. She left each gathering energized, sensing that they had uncovered something people genuinely wanted.

That same pattern played out with Multical, although the inspiration came from her own daily frustrations. Working across multiple organizations meant managing multiple calendars, each visible only to the people inside that organization. While colleagues assumed an empty calendar meant availability, Taylor often had commitments elsewhere that they couldn’t share. Existing software addressed adjacent problems, but none spoke directly to professionals building portfolio careers or working across multiple teams. When she started seeing others describe the exact same challenge in online communities, she realized what felt like a personal inconvenience was actually a widespread problem waiting for a better solution.

As different as these ventures are, both reflect Taylor’s instinct to look beyond the surface of a problem. She isn’t interested in simply creating another product or another professional network. She wants to better define the work people are already doing and give them the tools to succeed.

That philosophy is especially evident in Women Facilitating, where one of the organization’s biggest challenges has been explaining what facilitation actually is. Ask ten people to define a facilitator, and you’ll likely receive ten different answers. Taylor believes that lack of shared understanding is both a challenge and an opportunity.

At its core, facilitation means making something easier. Whether guiding a leadership retreat, helping a nonprofit board navigate difficult decisions, or designing a learning experience for a classroom or workplace, facilitators create the conditions that allow groups to make progress together. Yet much of that work, particularly the emotional labor and behind-the-scenes leadership often carried by women, goes unrecognized because people lack the language to describe it.

Women Facilitating has intentionally worked to change that. The team has developed a manifesto around the craft of facilitation and spent significant time defining what facilitators do and why their work matters. Taylor says one of the most rewarding moments comes when women read those definitions and realize they’ve been facilitating all along. Giving people language for their expertise doesn’t just validate the work they’re already doing; it also gives them a clearer path to developing those skills and building careers around them.

Building communities, however, comes with its own set of challenges.

About a year after launching Women Facilitating’s paid membership community, the team reached its first major renewal cycle. Like every subscription-based business, some members chose not to renew. While Taylor expected a certain amount of churn, the experience still felt personal. Some members explained they hadn’t used the community as much as they expected. Others admitted they had simply forgotten about their membership.

Instead of treating those responses as failure, Taylor chose to treat them as feedback.

The experience forced the team to examine every stage of the member journey, from onboarding and communication to long-term engagement. What actions during someone’s first few weeks predicted whether they would remain active? How could they better communicate the value of membership throughout the year rather than waiting until renewal? Those questions ultimately strengthened both the business and the community.

Taylor has carried those lessons into Multical as well, where onboarding has become one of the most important parts of the customer experience. Rather than assuming people will immediately understand the product’s value, she’s intentionally guiding users through the specific actions that help them experience the problem being solved. What initially felt like rejection became valuable information that continues to shape how she builds.

That willingness to learn from difficult moments is one reason Taylor values founder communities so deeply.

Entrepreneurship can often feel isolating, particularly when the challenges are difficult to explain to people outside the startup world. Founders understand what it feels like to wrestle with pricing decisions, lose a customer, or question whether a new idea is worth pursuing. That shared empathy creates a kind of support that’s difficult to find anywhere else.

For Taylor, the value goes beyond encouragement. Some of her favorite conversations happen with founders building companies in completely different industries. While others in her field may look to the same handful of competitors for inspiration, Taylor enjoys borrowing ideas from entrepreneurs solving entirely different problems. Those outside perspectives often spark more creative thinking and help her build businesses that stand apart from the crowd.

It’s also one of the reasons she has remained such an active member of the Future Founders alumni community. Years after participating in Startup Bootcamp and the Fellowship, Taylor continues to return as a speaker, mentor, and contributor, investing in the same entrepreneurial ecosystem that helped shape her own journey.

Looking across everything she’s building today, a common thread emerges. Whether she’s creating software for professionals managing multiple careers or building a community for women facilitators, Taylor isn’t simply launching products. She’s creating spaces where people feel understood, equipped, and connected.

The best entrepreneurs don’t always invent entirely new ideas. Sometimes they notice what others overlook, listen carefully to the people experiencing the problem, and build the solution they wish had existed when they needed it most. Taylor’s journey is a reminder that some of the strongest businesses begin not with disruption, but with empathy—and a commitment to making things just a little easier for everyone who comes next.